Enterprise GTM
The real problem
Key Challenges
Complex buying committees
Procurement hurdles
Data governance concerns
Long enterprise sales cycles
Local trust requirements
Value based outcomes
Areas of Advisory Support
Select Strategic Advisory Engagements
Supporting a limited number of founders, GTM leaders and executive teams navigating growth within healthcare and life sciences.
Typical engagements include one-off strategy sessions, short diagnostic sprints, and fractional GTM advisory support.
EMEA Market Entry
Country prioritisation, target account selection and stakeholder mapping
Enterprise Sales Strategy
Qualification frameworks, deal progression and executive engagement
Life Sciences Buying Dynamics
Procurement navigation, compliance readiness and value-led selling
Strategic Growth
Partnerships, regional expansion and commercial scaling
About the Founder
Michael is an enterprise GTM leader with 12+ years experience helping technology companies scale across healthcare and life sciences. Career highlights include commercial responsibility at Citeline, Medidata and Benchling, where he built market presence across EMEA and contributed to and led enterprise software opportunities across some of the world's largest life sciences organisations. Today he advises founders and commercial leaders navigating complex regulated markets, helping bridge the gap between innovative technology and successful enterprise adoption.
Torus Venture Ltd provides independent strategic advisory services. Engagements are reviewed for potential conflicts before acceptance.